Wine Water, one of the pioneers of the “better for you” alcohol beverage category, announced today the launch of its newest varietal, Wine Water Sauvignon Blanc. The product is currently available in 1,000+ retailers nationwide.
Wine Water Sauvignon Blanc (4.9% ABV) is a refreshing combination of sparkling water blended with 100% Sauvignon Blanc wine produced in the heart of Bordeaux, France. The wine has been purposefully developed to combine with pure water, creating a truly unique beverage for the active wine enthusiast – featuring simple ingredients, light alcohol, low calories, and absolutely nothing artificial.
The newest varietal comes after the ever-popular flagship product, Rosé Water, which launched in early 2020 and is also available nationwide.
“Right now, we’re experiencing an immense amount of growth, and we couldn’t be happier about it,” said Rob Kuchar, founder of Wine Water. “According to Nielsen Data, the Wine Water category is seeing 255% growth year-over-year which is astounding. And though the numbers are excellent, it just confirms what our team has known all along. While the seltzer market has boomed and is now starting to flatten, underserved wine drinkers have been demanding a more preference-specific, ready-to-drink (RTD) alternative – void of the added flavors that have come to define malt and spirit-based seltzers. That’s where we step in.”
To further capitalize on the success of this new category, two more Wine Water varietals – Wine Water Cabernet and Wine Water Chardonnay – are slated to be introduced in 2022.
Additionally, a new brand, Sandbar, will also be introduced in 2022 with two varietals including Tropical Punch Blend and Fruit Punch Blend. Sandbar, as with all products in the Wine Water category, will feature only two ingredients, with no added flavors. It will derive its tropical punch and fruit punch flavor profiles from proprietary blends of fruit that have been co-fermented with grapes during the winemaking process.
To learn more about Wine Water, including the newest varietal, Sauvignon Blanc, or to find a retailer near you, visit sipwinewater.com.
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