Q&A with Denise Richards

Q&A with Denise Richards

How did you come to be involved with this skin-care company CB Me?

I was approached by Kevin Harrington, former shark on “Shark Tank,” through a mutual friend. Skincare has been something I’ve always been passionate about. Over the years, I’ve tried so many different products and mixed different things, so I was very excited to get involved and be able to do my own line.

What does your current skin-care routine look like?

It’s very minimal right now, especially during the quarantine because I’m not wearing a lot of makeup.A lot of times in the morning, I don’t even wash my face, I just rinse it with water and then I put the cream oil moisturizer on and if I’m outside I’ll put a sunscreen on top.  It’s been a great break for my face not having to wear heavy makeup on set all day. At night, I’ll wash my face with my cleanser and I use the nighttime serum and a little bit of the eye cream.

What is your favorite product from the line?

I love the Cream Oil, because prior to this line, I always would mix my moisturizer with real oil and make my own concoctions. What I love about it, that it doesn’t leave your skin greasy at all and it is very moisturizing. I love that we were able to use hemp oil, which has a lot of amazing benefits and it helps you produce your own collagen. I have found that even people with oily skin have been able to use the hemp oil as well.  

Other than skincare products, what do you do to stay camera-ready?

I drink a lot of water; I try to take good care of my skin and lead a healthy life-style. I stay out of the sun when I can and use sunscreen! I also have a great glam-team when necessary! LOL

You have an amazing body. What is your secret to staying in shape?

Pilates has been the main go-to for years. It’s the exercise my body responds to best. During the recent pandemic, I have had to improvise a bit as I am not able to go to the gym, but I love jumping rope. I have also been using weights and doing lunges.

What is exciting about making the products?

We use a patented peptide that is used only in our product – that combined with hemp creates amazing results.

What is the team’s long-range plan or CB Me? How do you see the brand existing in the market?

This is my first time doing a skincare line and I am excited to introduce new technology as it is developed and extend the brand by using unique cannabinoids like CBD, CBG, etc. when legal regulations permit. We see it being sold as an affordable extremely high-quality brand used by 25-70-year-old plus – we see this as internet, tv shopping and mass retail product worldwide. Eventually, I would love to add an exfoliant and a mask to the line as well.

Why do you think consumers will be drawn to the line?

Because simply…it’s user-friendly and not overwhelming. Sometimes when you get a line, there’s so many different products, it could take you a half hour just to wash your face at night. CB Me is quick and effective!

What specifically sparked your interest in skincare? Did you go through your own personal skin issues in the past?

I don’t do injections. I’ve tried Botox and I don’t like it, it made me feel like somebody was pushing my forehead down. I’ve always been one to take care of my skin. Even at a young age, when I was a teenager, I was always keeping my face out of the sun, I would put sunscreen on. As I’m getting older, it’s something I want to continue to do so. I want to hopefully continue on a great skincare regime and not go towards the injections of different things. I hope I stay that way because I think there are a lot of toxins in those. Skin has always been something I’ve always been passionate about and to be able to have the opportunity to do my own line was very exciting. I did get acne when I was very little. I was actually very lucky because my sister had the opposite skin. She got a lot of acne and she still has oily skin, so we were opposite that way. Of course, I always get that pimple occasionally, even as an adult.

You also have young daughters at home, what do you hope to teach them about skincare?

I want my daughters to learn to take care of their skin. Since they are so young, it’s important for them to use gentle moisturizers and use gentle soap.Since we live in California, I do think vitamin D is good for us, along with drinking lots of water and keeping your face out of the sun. I think keeping the face covered is important as far as maintaining your skin as you get older. Also, just living a clean lifestyle. That’s what has helped me maintain good skin over the years.



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