Topicals, the revolutionary skincare company that has taken the beauty world by storm, announced today that its products are now available at Sephora. Topicals is the first Black-owned skincare brand featured at Sephora made specifically for chronic skin conditions. The range is honored to be one of eight selected to participate in Sephora Accelerate, the beauty retailer’s highly-coveted incubator, which in 2021 is focused on elevating BIPOC-owned beauty brands. In honor of the launch, Topicals is donating to the Loveland Therapy Foundation bringing their mental health donation total to over $20,000 since launch.
Founded by 24-year-old Olamide Olowe, Topicals seeks to transform the way consumers feel about their skin by celebrating the fun of flare-ups. Topicals has made its name with not only its highly-effective and highly-rated products, but with the inclusive community the brand created around real, positive, and authentic discussions about their skin. Rave reviews poured in from all over:
- Nylon says Topicals is “one of the most interesting brands in the beauty industry today.”
- Glamour notes the brand’s focus on previously marginalized skin conditions, saying “You need to uplift these conditions without being patronizing or fake, and of course, a brand is a business: It needs to sell product. No one has nailed this balance like Topicals.”
- Who What Wear adds “[Topicals is] achieving this through beautiful and fun branding, community engagement, and a general ethos that one’s source of happiness is ever-changing and comes from within.”
- Allure says “[Topicals is] well on their way to collecting more entrepreneurial milestones than most 20-somethings would even dream about.”
“I’m so excited to be part of The Sephora Accelerate program, and to launch on Sephora.com” said Olamide Olowe, Founder of Topicals. “Sephora is the best at storytelling and creating fun beauty experiences. Chronic skin conditions have never been a part of the beauty conversation and I’m excited to be partnering with Sephora to change the narrative to celebrate funner flare-ups.”
While the brand launched in August of 2020, it was born out of necessity. One in four Americans live with chronic skin conditions, and because of this, costly doctor visits and prescriptions are often avoided because one just “learns to live with it.” Olamide knows this all too well. She grew up settling for products that didn’t really serve her, or represent how the condition appeared on their skin. She set out to create effective and luxurious products that are carefully formulated to tackle skin conditions like eczema, hyperpigmentation, psoriasis, and more — but don’t break the bank. Since chronic skin conditions often lead to serious mental health issues because of the stigma, shame, and embarrassment often felt by those with them, Topicals is donating a minimum of 1% of profits to various mental health organizations. Topicals has donated over $20,000 to date and partnered with organizations such as Sad Girls Club, Therapy for Black Girls, Fearless Femme 100, Asian Mental Health Collective, Loveland Therapy Foundation, and the JED Foundation.
Among the supporters and investors in Topicals are several high-profile Black women, including Netflix CMO Bozoma Saint John, entrepreneur and DJ Hannah Bronfman, and the Emmy-nominated stars of the hit show “Insecure” Issa Rae and Yvonne Orji. The initial investment round, led by Lerer Hippeau, also saw participation from Humble Lukanga and Mucker Capital as well as the CEOs of Warby Parker, Allbirds, Casper, Harry’s, and Bombas.
I tried the Like Butter a thick, whipped mask is packed with powerful botanicals for skin so smooth it’s like butter. Great for dry, sensitive skin. It’s what I would image lathering my face up with butter – not too greasy, not to thick. It left my skin, oh so soft.
FADED is gel serum gently fades the look of your most stubborn marks, scars, and spots so that you can kick back and let your worries fade away. I’m looking forward to trying this one more for the small imperfections I have.
Check them out at Sephora.com