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SVEDKA Shakes Up the Category with SVEDKA ROSÉ

SVEDKA Vodka, the number-one imported vodka in the United States*, has announced the launch of SVEDKA Rosé, the brand’s innovative answer to the popular rosé wine trend, which has taken the LDA Millennial consumer by storm.

Further demonstrating SVEDKA’s focus on innovation, this vibrant flavor, made with 5% rosé wine, targets palate thrill-seekers and experientialists who crave new ways to enjoy their favorite spirit. SVEDKA Rosé will be available nationwide beginning February 2019 (varies by market), in 50ML (SRP $1.99), 375ML (SRP $6.99), 750ML (SRP $12.99), 1L (SRP $16.99) and 1.75L (SRP $21.99).

“SVEDKA is synonymous with breaking the mold in the vodka category and spearheading bold flavors that spark trends,” said Carl Evans, SVEDKA Vodka’s Vice President of Brand Marketing. “Approaching the spring and summer months, we’re excited to launch SVEDKA Rosé, which aims to give both vodka and rosé fans a fresh take on their favorite drink. Its daring personality will come to life through an integrated national marketing effort that complements the brand’s ‘Bring Your Own Spirit’ platform, that debuted nationally in December 2018.”

SVEDKA Rosé’s advertising creative features cheeky and irreverent taglines such as, “Vodka with a Wine Fetish,” and “Not Wine, Not Sorry.” These ads will start to appear as early as January 2019 in Print and Digital platforms, including Online and Social Media advertising.

SVEDKA Rosé opens with vibrant fruit aromas and mouthwatering flavors of strawberry and pineapple. Complemented by notes of hibiscus and blended with rosé wine, SVEDKA Rosé is a bold, yet balanced twist on the adored wine varietal. This is the first flavor that SVEDKA will introduce in a clear glass bottle packaging in order to showcase the signature pink liquid. Rose gold accents further reinforce the product’s sweet and striking flavor, and bold personality.

SVEDKA Vodka is the leading growth brand to the flavored vodka category, with three of the top 10 fastest growing flavored vodkas** (Mango Pineapple, Strawberry Lemonade and Blue Raspberry).  SVEDKA Rosé is the most recent stateside launch from the Swedish-imported vodka brand, which boasts other innovative flavors that include SVEDKA Blue Raspberry, SVEDKA Cucumber Lime, SVEDKA Mango Pineapple, SVEDKA Strawberry Lemonade, SVEDKA Strawberry Colada, SVEDKA Colada, SVEDKA Orange Cream Pop, in addition to SVEDKA’s core flavors: SVEDKA Cherry, SVEDKA Citron, SVEDKA Clementine, SVEDKA Raspberry, SVEDKA Vanilla and SVEDKA Peach.

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