RumChata has combined its famous, one-of-a-kind flavor with the perfect touch of refreshing lemon for the launch of RumChata Limón.
RumChata Limón blends Caribbean rum with real dairy cream, vanilla and lemon in a sweet, smooth cream liqueur with a fresh lemon finish. RumChata Limón is packaged in a bright yellow version of the iconic RumChata bottle, complete with the familiar gold cap.
“We wanted to blend a RumChata flavor that would be the perfect light summer cocktail enjoyed by simply pouring it over ice, “said Tom Maas, RumChata Founder and Master Blender. “The addition of lemon to the exotic RumChata flavor creates a really refreshing drink.”
According to MetrixLabs’ 2018 Popular Drinks study, lemon and citrus continue to top flavor cocktail trends. Recent Nielsen data has lemon flavor growth at more than 5 percent and Limón spirits as a $35 million category. RumChata Limón gives the consumer a new way to experience the popular lemon flavor.
“It’s accepted wisdom that cream liqueurs are a cold weather drink because consumers don’t want a dairy product when it’s hot out. Huh? What about ice cream? Someone should let Ben and Jerry know they could save a lot more money by closing down over the summer,” continued Tom Maas. “The truth is that cream liqueurs have long focused on rich, heavy flavors, but we’re changing that. Try RumChata Limón over a ton of ice. You’ll be shocked at the bright flavor and light feel of the product. This is the liqueur the sun would drink while on vacation.”
The launch of RumChata Limón will be supported with an aggressive TV, print, and social media campaign that will reach 250 million consumers. The RumChata Fairy and the “You Get A Gold Cap” campaign will continue for the new Limón launch and will focus on reaching new consumers and occasions.
RumChata Limón can be enjoyed on the rocks, as a light and flavorful creamer in hot or cold coffee or blended with other flavored spirits such as blueberry vodka for a refreshing shot or cocktail. In addition, RumChata Limón is a delicious recipe ingredient for brunch favorites such as French Toast and pancakes.
RumChata Limón is currently available in select markets and will be available nationally by April. The suggested retail price for a 750ml bottle is $19.99.