Lord Hobo is proud to announce Juice Lord IPA as the newest member of their illustrious core lineup. With Juice Lord, Lord Hobo has crafted a juicy, 6% IPA that expresses all of the best qualities of the style. Pillowy oats and pilsner malt provide a smooth canvas upon which they’ve painted a juicy and fruity masterpiece. Citra and Huell Melon hops combine to produce an easy-drinking IPA with the irresistible notes of citrus fruits and ripe melon. Lord Hobo President, Nathan Whipple, states: “Juice Lord is a beer made for the modern IPA drinker who appreciates a smooth and sophisticated beer with well-balanced hop character. We are excited to showcase our softer side with this juicy offering”.
In April 2020, Lord Hobo announced a transformation of their logo and a new packaging design for their core lineup. The LHBCo crown transformed and aligned to a more dramatic location on the packaging with fresh bursts of new colors. Juice Lord completes the rebranded lineup, rounding out their hop-focused portfolio. “We had a lot of fun with this brand, bringing a new splash of color to our lineup. We’ve given this packaging more of a 80’s – 90’s feel to invoke an emotional connection to a wide range of our consumer base.” said Marketing Director, Aubree Karls. This beer will be available across Lord Hobo’s entire distribution footprint starting with a package-only release in early March, followed by draft in April 2021.