Johnnie Walker, the number one Scotch whisky brand in the world, is bringing its annual New York City engraving and gifting kiosk to the most interesting store in the world – Showfields. The ultimate curator, Showfields brings together the most mission-driven, design-oriented, innovative, unconventional, and relevant brands, artists and communities from around the globe. This year, Johnnie Walker will join the line-up just in time for the holidays to offer consumers the chance to gift friends and family the opportunity to taste more out of life this holiday season.
Beginning Friday, October 23rd at the Showfields NoHo shop in New York City, the Johnnie Walker Gifting Experience will offer consumers the chance to purchase Johnnie Walker Black Label, Johnnie Walker Gold Label and Johnnie Walker Aged 18 Years along with complimentary engraving services on bottles of Johnnie Walker Blue Label. As the rarest and most exclusive offering in the Johnnie Walker portfolio, Johnnie Walker Blue Label is an iconic whisky meant for celebrating all of life’s meaningful moments both big and small. A personalized engraving transforms this already special bottle into a truly one-of-a-kind gift. Whether a thoughtful message or an inside joke, the engraving is sure to leave a lasting impression.
Sample holiday engraving messages include:
All messages may be engraved on 750ml bottles of Johnnie Walker Blue Label. Messages may include up to 45 characters in length (maximum of 3 lines and 15 characters per line) in multiple languages, including specific phrases in Chinese, Korean and Hindi. Additionally, for those consumers who visit the space and would like to gift a customized Johnnie Walker Blue Label bottle to a friend or family member outside NYC, they may order online with a special discount code. Consumers must be of legal drinking age to purchase & participate.
The Johnnie Walker Gifting Experience at Showfields will highlight the whisky brand’s most iconic bottlings – Johnnie Walker Red Label, Black Label, Gold Label and Blue Label – through visual storytelling and artful red, black, gold and blue installations throughout the space. Dates and hours of operation for the Johnnie Walker Gifting Experience at Showfields can be found below.