APTO is launching into Target next week featuring APTO’s effortless and compatible skincare collection of seven staple products, including their multi-functional Coconut Water Toner ($15), Turmeric Mist ($6), and Pomegranate Moisturizer ($18).
Founded by Spanish-born Marta Cros in 2015, APTO believes that skincare should be trouble-free, environmentally friendly, and suited to make you glow. Offering an obsessively refined collection of skincare essentials, all priced at $20 or less, APTO products work beautifully for all skin types and concerns––making the brand the perfect gift for Mom or any other beauty lover this Valentine’s Day!
Formulated and manufactured in the brand’s family-run facility in New Jersey, APTO vegan-certified products are created using ethically sourced raw ingredients like witch hazel, turmeric, orange blossom and grapeseed oil, in order to produce clean and eco-friendly products that actually do what they say they’re going to do. APTO was created to help Mom and the modern day skincare lover feel good about the products they use, without the fuss.