Now Open 'Wichcraft Midtown

When I was at jury duty, I really got acquainted with ‘witchcraft. Really enjoyed their salads and it was the first time I actually have been in the vicinity of one… until now.

Tom Colicchio & partner Sisha Ortuzar open a new flagship location of their beloved sandwich shop, ‘Wichcraft. Located in the historic Garment District on 38th and Broadway, the store features ‘Wichcraft’s redesigned concept with a menu of inventive sandwiches, salads, breakfast bowls, local wine & beer and a custom blend of coffee from La Colombe, all prepared with carefully sourced ingredients from nearby farms and sustainable purveyors. First opened in 2003, ‘Wichcraft’s 10 shops are located throughout New York City, offering a rotating selection of superior dishes crafted from the best possible ingredients, available to stay or take away.  



Throughout the summer, the newest location of ‘Wichcraft will offer an exclusive sandwich, the Italian Job, celebrating Tom’s Italian heritage. Inspired by the old-school delis Tom frequented during his childhood in New Jersey, the sandwich features the bold flavors of an Italian sub — tangy olive tapenade, broccoli rabe with anchovy-garlic dressing and sweet tomato jam topped with mortadella from Salumeria Biellese. The sandwich is available in limited quantities on weekdays, starting at noon.
If you aren’t familiar with ‘Wichcraft, it was designed by Mapos, the airy corner space features seating for up to 43 guests, with a mixture of rustic yet modern details including blonde wood accents, baked terra cotta tiles, and a bold green color palette. Sustainable sourcing practices are prominent throughout the space, with recycled wood and natural steel as the building blocks of the high-top communal tables along the north wall. A wall of greenery, retail items, and custom graphics are on display, while a custom wood lighting pendant hangs overhead.

It’s definitely worth the lunch line!


1407 Broadway (38th Street)

New York, NY 10010

212.780.0577 | @wichcraft

‘Wichcraft is open for breakfast, lunch & dinner, and happy hour from 3-6pm on weekdays.

6am to 10pm, Monday — Friday

8am to 9pm, Saturday — Sunday




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