The Gentle Beauty

The Gentle Beauty is a vegan, cruelty-free brand to get to know no matter how you like to do your makeup. It is an inclusive brand made for our current lifestyles. Founder Neri Semeniano handcrafts all the products herself in small batches, ensuring that no fillers are used and personally testing each formula for quality and effectiveness. All products and materials are ethically sourced. Safe, simple, and few ingredients are what you can depend on from The Gentle Beauty, embodying the Skinimalism trend.

 The multi-use products enhance natural beauty – the only U.S. brand to focus on this – perfect for natural beauty lovers given it’s easy to apply and stays on all day. But wait, for all of those who love a soft glam look, The Gentle Beauty has got you covered too! Choose from lip products such as tints, oils, glosses, scrubs, and masks, to lashes, brow products, and liners all in bold and natural colors. Let your inner beauty shine while accenting your best features. Have fun creating the look that best speaks to your personality or occasion. For those that love to play with makeup, they’ll join thousands of others who turn to this clean beauty brand for inspiration, as seen on their popular TikTok Channel. You’ll find Neri there with video tutorials and demonstrations. Another reason to feel good is knowing that the brand is all about sustainability, introducing recycled and sustainable packaging in July/August. Check out a few of the best-sellers:New! Jelly Glaze

  • Color-changing lip oil moisturizes lips with a pop of color
  • A clear lip oil formula that turns pink on your lips, intensifying the longer it stays on your lips
  • The wands are specifically made for the lip oils and fits lips perfectly! 
  • Price: $11

Lip and Cheek Tint

  • A lightweight, super-pigmented formula gel tint with scented and unscented options
  • Dries quickly for a sheer, matte finish that won’t budge all-day
  • Use it as a lip tint or a blush
  • Waterproof, Transfer proof, Smudge-proof, Kissproof
  • Price: $12

Wow Brow

  • A brow soap that helps create a fluffy, natural-looking full brow
  • Comes with a spoolie
  • Price: $10

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