Today, I’m on day 17 of my dry January. Hurray! Friday nights seems weird when I get my DoorDash. This Friday, I got some shrimp tacos delivered from one of my favorite new local joints and paired it with Hairless Dog Brewing’s IPA.
Alcohol consumption has surged during the pandemic with USA Today reporting nearly 1 in 5 Americans is consuming an unhealthy amount of alcohol. As Americans gather during the holiday season, Hairless Dog has the perfect option for making people who don’t drink or who are in recovery more comfortable.
Consumers who want to avoid alcohol without compromising flavor seek out non-alcoholic beers, but some brews contain as much as 0.5% alcohol. Unlike category competitors who brew their NA beers with alcohol and then boil it off (a process which leaves some alcohol behind but also changes the flavor of the beer in the process), Hairless Dog Brewing Company invented an innovative brewing process in which alcohol is never introduced, making them the first 0.0% ABV craft NA beer in the country.
Starting at $20 each, the six customizable gift boxes from Hairless Dog make for an easy trial of their brew styles.
Co-founders Jeff Hollander and Paul Pirner established the company after both deciding to opt for a life free of alcohol and their desire to make an NA beer that people wanted to drink for what it was rather than what it wasn’t. Hairless Dog Brewing currently has three styles of craft beer available, all of which are 0.0% ABV, including an IPA, Citra Lager, and Black Ale – with new flavors slated for release in 2022.