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Boston Beer Company Donates $225K to National Black Brewers Association
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Boston Beer Company Donates $225K to National Black Brewers Association

he Boston Beer Company (BBC), makers of the iconic Samuel Adams beer, announced today at the Annual Craft Brewers Conference in Nashville a donation of $225K to the National Black Brewers Association (NB2A.). This donation is timed to the launch of the NB2A, an organization dedicated to addressing underrepresentation of Black people in the brewing industry.

Kevin Johnson, the founder of the NB2A., expressed his gratitude for Boston Beer’s donation: “We’re thrilled to receive this generous donation from Boston Beer Company. Partnerships with household names like the Boston Beer Company are essential to the success and growth of organizations like ours. With their support and resources, we’re better equipped to provide the necessary tools and opportunities for Black brewers and brewery owners to thrive. We believe that by working together, we can create a more diverse, inclusive, and equitable industry that benefits everyone.”

Jennifer Glanville Love, Director of Partnerships at the Boston Beer Company, emphasized the company’s commitment to supporting diversity and inclusion in the brewing industry: “Boston Beer Company is proud to be an inaugural supporter of the National Black Brewers Association to champion and amplify Black brewers and brewery owners who, today, represent less than 1% of the brewing community. Backed by Samuel Adams Brewing The American Dream, Boston Beer will provide the necessary funding and valuable beer and business resources to help cultivate and grow the Black brewing community.”

The donation from Boston Beer Company is a significant step forward in promoting diversity and inclusion in the brewing industry. The NB2A will use the funds to support its mission of empowering Black brewers and brewery owners to create a more equitable and inclusive industry for all.

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