When looking to start a beauty brand with products, sourcing ingredients and packaging is something every beauty brand builder has to purposely select. Unfortunately, many beauty products are made with foreign ingredients and components, but not all.
Los Angeles-based Legendary Apothecary Co-Creators Sara Saidy and Todd Douphner mindfully decided when creating its debut product, Smooth Feet, to only use ingredients and elements sourced in the USA. Not only are its’ products and packaging made in the USA, its first product Smooth Feet is organic, vegan, cruelty-free and KIND.
Inspired by a century-old family fable, Legendary Apothecary combines the desire to spread KINDness with a deep belief in the power of plant-based ingredients to create skincare products that are pure, organic and cruelty-free.
“When we founded Legendary Apothecary, we had one goal in mind. We wanted to build a brand that treated everyone and everything it touched, with KINDness,” explains Sara. “We have a deep belief in the power of plant-based ingredients to create skincare products that are pure, organic and cruelty-free.”
Smooth Feet is a simple “Old World” recipe that leaves feet soft, smooth and hydrated. This product hydrates feet by penetrating truly-natural organic ingredients into your skin and prevents evaporation of water from the surface. Simple ingredients include vegetable glycerin, pure lavender oil and sugar cane alcohol (does not dry out the skin).
Using the success of the brand will help with the KINDness that the founders want to put out in the world. Currently 10 percent of Legendary Apothecary profits are donated to human, animal and environmental efforts.
Product Specs: Size, 1.0 Fl oz.; MSRP: $35.00