UM – I kinda love this. The film LEGEND (LEGEND!) Frances Ford Coppola recently launched a canned red wine! SO CONVENIENT and TRENDY –with a capital T.
Francis Ford Coppola Winery, a trusted leader in premium canned wines and packaging innovation, launches its first canned red wine with the 2017 Francis Coppola Diamond Collection Pinot Noir. Francis Coppola Diamond Collection wine takes its fans beyond the bottle yet again with its refreshing and delicious Pinot Noir that brings versatility through the ease and convenience of cans. This new product builds on the success of three high-quality white wines from the same can collection, including Chardonnay, Pinot Grigio and Sauvignon Blanc that launched last summer.
“We’re excited to show our continued commitment to premium canned wine by bringing the award-winning Coppola Diamond Collection Pinot Noir to a can offering,” says Corey Beck, CEO and Chief Winemaker of The Family Coppola. “We were one of the first to put wine in a can and our dedication to superior quality, sustainability and authentic brands remains important to our business.”
Francis Coppola Winery began producing canned wine in 2002, and in 2004 launched the canned wine category with the debut of the stylish Sofia Minis in an effort to make premium wine more convenient. During the last decade, the canned wine category has grown rapidly into a phenomenon as consumers flocked to this option for portability and ease. The Francis Coppola Winery differentiates itself from competitors through uncompromised winemaking integrity and consistent signature flavor profiles portrayed in the can, embracing the distinct award-winning wines that consumers recognize.
Wine drinkers will notice the new product packaging as a successful expression of the iconic Francis Coppola Diamond Collection brand, with design cues reflective of the critically-acclaimed product portfolio. Fans of the collection will enjoy an aromatic profile of fresh red fruits, with hints of raspberry and strawberry and followed by a mellow impression of sweetness. The supple and harmonious canned Francis Coppola Diamond Collection Pinot Noir is from the Monterey wine appellation and it is well-balanced and always food friendly, perfect for celebrating any occasion.
So? How is it you ask? Delish. I thought it came from the bottle.