Honest Tea is doing an interesting social experiment asking people to share an honest truth about their health, their relationship or social media behavior – and, in exchange, they’ll get a free ice tea. The whole thing is on the honor system. People can share their truths at pop up locations across the country (as shown below) or via social media. The company plans to release the Most Honest Cities in the U.S. in early August.
Would you be interested in getting some of the data as we learn more? At the first stop in LA last week, the company collected confessions like “I spend extra time in the bathroom so that I can watch all the snapchat stories I’ve missed.” A therapist admitted that he had more issues than his patients. A woman shared that she sabotaged her boyfriend’s diet. I can share exclusive photos from a wall of confessions. Quite entertaining….
Some fun facts from the LA crowd were:
- When put to the test, 72% of Los Angelenos were honest
- 70% of men were honest vs 75% of women were honest
- Los Angelenos are most honest when it comes to their health, followed by relationships and social media.
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- Health – 41%
- “I have had a gym pass since November and I’ve only gone 10 times”
- “I eat chips after the gym 90% of the time”
- “I use sex as my cardio. Thus, I never do cardio”
- “I make sure I look good when working out in case I meet the love of my life”
- “I go to the gym in the morning so I don’t feel guilty drinking at night”
- Health – 41%
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- Social – 25%
- “I love to Insta-stalk”
- “I love picking fights with random strangers on Facebook”
- “I have social media anxiety”
- Social – 25%
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- Relationships – 32%
- “I talk to my dog more than my boyfriend”
- “Me and my partner are close enough to admit when it’s too hot to spoon”
- “I take long showers to have free time from the kids”
- “When my mother said I would be just like her, I thought she was lying”
- “Sometimes I feel like I will end up a cat lady”
- Relationships – 32%
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Love theses! Get your HONESTY ON at locations below. Comment on the post below with your honest truth!
Week of 7/17
San Diego Comic Con
Fashion Valley Mall
7007 Friars Rd
San Diego, CA 92108
7/22/17, 11am – 7pm
The Domain
11410 Century Oaks Terrace
Austin, TX 78758
7/22/17, 9am – 7pm
Spruce Street Harbor Park
121 N. Columbus Blvd
Philadelphia, PA 19106
7/22/17, 11am – 8pm
Week of 7/24
Westlake Center
400 Pine St.
Seattle, WA 98101
7/29/2017, 11am – 7pm
Wicker Park/Wicker Park Fest
Milwaukee Ave from North Ave to Paulina St
Chicago, IL 60647
7/29/2017, 12pm – 8pm
Week of 7/28
Summer in The Square
Union Square Park
New York, NY 10003
8/3/17, 8am – 6pm
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what do you think?