On December 12th, Johnnie Walker hosted an exclusive look at their pop-up store for their VIP’s. This holiday pop-up powered by personal gift concierge app Giftagram allows last-minute shoppers at Brookfield Place’s stunning Winter Garden atrium the ability to engrave Johnnie Walker bottles and the scotch whisky tastings during the holiday season.
Guests were greeted with appetizers as their brand ambassador spoke about the origin of Johnnie Walker. At the end, everyone toasted with a glass of Johnnie Walker Blue. Guests had the ability afterward to try a Johnnie Walker penicillin cocktail and to try the coveted Johnnie Walker Gold.
VIP’s used Giftagram, a personal gift concierge app to order a bottle of Johnnie Walker Blue Label right from the engraving studio. The bottle was engraved on the scene, so guests had the ability to walk away with a personalized bottle in-hand or have it shipped to someone special just in time for the holidays. Guests are able to engage their own bottles from now until December 24th.